KUALA LUMPUR, 18 September 2023 – Aducktive, a growing name in the snacks industry, made a significant impression at the Malaysia International Halal Showcase (MIHAS) 2023. The event took place at the Malaysia International Trade and Exhibition Centre (MITEC), where Aducktive connected with potential partners and buyers from around the world.
The four-day event provided Aducktive, led by CEO Anif Azami, the opportunity to introduce its signature salted egg savory snacks to a wider international audience. With its dedication to premium quality and halal-certified products, the company caught the attention of many buyers, especially from Southeast Asia, the Middle East, and East Asia.
One of the major highlights for Aducktive during MIHAS 2023 was the signing of a Memorandum of Understanding (MoU) with market buyers from Brunei. This agreement marks an exciting milestone as Aducktive continues to expand its footprint in the global halal market. The MoU signals the beginning of a strong partnership that will see Aducktive's popular snacks entering the Brunei market in the coming months.
"We're thrilled with the positive reception we received at MIHAS 2023. The connections we made and the MoU with Brunei's market buyers are just the beginning of many great things for Aducktive as we push further into the international market," said Anif Azami.
Aducktive’s participation in MIHAS 2023 reaffirms its commitment to bringing innovative, high-quality halal snacks to the global stage, and this new collaboration with Brunei is set to be a stepping stone towards broader expansion across the region.